HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (Tip 3)
Tip 3: GET INDUSTRY FRIENDS TO TALK ABOUT YOUR EVENT ON THEIR SOCIAL MEDIA CHANNELS
For immediate release
By N. D. “Indy” Brennan
December 27, 2020 — Atlanta, Georgia — I realize that what I am about to suggest is absolutely taboo but…. An incredibly effective way to build up online ticket sales for your livestream concert event is to ask industry friends or popular acquaintances to post ads or give your event a shout-out on their social media channels.
The use of video streaming platforms during 2020 skyrocketed. From personal home use to live performances, livestreaming was a COVID-free alternative for enjoying your family and friends or great entertainment in real-time. But the amount of revenue that could have been earned during this time for livestream performances continued to be slowed by traditional, common practices. Music performers maintain some of the largest followings on every social media platform. Many of these performers have noteworthy relationships and associations with peers. But very few took advantage of their aggregate social media influence and popularity to market and promote an online event unless they were the hired talent, which is an extremely common practice within the music and stand-up comedy industries especially.
Typically within these industries, it is considered taboo to even consider asking another performer, regardless of the closeness of their personal relationship, to provide unpaid promotional assistance by placing a post on their social media channel or mentioning their event during a IG or Facebook live session. This practice has existed long before COVID-19. When many popular performers have been asked about making a request to a peer, the common answer is “We generally don’t do that. You have to understand, artists are ‘funny.’” But by failing to even attempt to make such an appeal, these performers are inadvertently robbing themselves of millions of revenue dollars. Here’s an example:
Latin pop sensation Shawn Mendes respectfully has 58.8 million followers on Instagram, 27.3 million subscribers on YouTube, and 8.3 million friends on Facebook. Meanwhile his famed love interest, singer Camila Cabello, has 51.2 million followers on IG, 14.2 million subscribers on YouTube, and 4.1 million friends on Facebook. If either performer announced through their own social media channels that he or she was hosting a live, pay-per-view concert event online today, tickets would go through the roof. But imagine if one assisted simply by mentioning the event about the other on his or her social media channel. Tickets sales would instantly reach record-breaking proportions. This is the power of collaborative or cross-channel social media marketing. And to answer the executives as to why one would do this for the other, it’s simple.
Let’s say Camila had a show that Shawn helped to promote. The numbers would be unprecedented. But in exchange for his support, Camila could provide the same type of promotion for a separate show featuring Shawn. Shawn’s ticket sales would suddenly be comparable to the number that Camila achieved with his marketing participation.
The same would be true if Quality Control Records for example, which manages some of the most influential hip hop artists in the industry today, encouraged or required label mates to promote live, online concert events for each other. Imagine if the Migos and Lil’ Baby helped to promote a show featuring the Miami-born group City Girls. While City Girls maintain a very respectable social media audience through various platforms, the probability of online ticket sales would be multiplied 4 to 5 times with the support of other members of their label family. Why? Because by joining marketing forces, their prospective reach immediately expands exponentially.
The beauty of a livestream concert event is a platform’s innate ability to support 10 to 100 times the audience capacity of a physical venue for a single night’s performance. In other words, where Atlanta’s Mercedes-Benz Stadium boasts a seating capacity just over 80,000 for special events, MADDCity.Live can just as easily support 8 million virtual ticket-purchasing fans in a COVID-free environment through its livestreaming platform. Charging an average ticket price of $100 for the physical venue performance may result in approximately $8 million in ticket sales. MADDCity.Live can charge a $10 online ticket price which would result in approximately $80 million in gross ticketing revenue. This is the type of earnings that live event performers are missing by failing to get friends within the industry or under their own record label to assist by promoting an event through their social media channels.
While in years past it may have been taboo or highly discouraged to turn to a friend within the industry or a label mate to ask for marketing assistance, today it would simply be “bad business” or a very poor business decision to fail to take advantage of this resource. If you are looking to achieve 8-figures through a single livestream performance event, getting friends to post or talk about your event on their social media channels is a no-brainer. Second only to the performer addressing fans directly through their own social media channels, a friend, colleague, associate, popular acquaintance, or famous love interest who may be connected to the entertainment industry in some way is the most impactful means of creating a broader prospective event audience and stimulating notably higher ticket sales.
COVID-19 has forced a change in the live performance event game. But this change has the potential of generating more earnings through a single livestream concert performance than many believed would ever have been possible. One of the best ways to ensure an event’s success is to step away from traditional fears and ask friends within the industry to post on their channels. By doing so, a performer’s audience suddenly encompasses areas and individuals ordinarily untouched and unaffected.
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N. D. “Indy” Brennan is the live event coordinator and senior digital marketing executive for MADDCity.Live. His experience with live event performance streaming dates back to the late 1990s. For more information from N. D. “Indy” Brennan or to assist with your next livestream concert event, send your emails to ndbrennan@maddcity.live. Follow him on IG @thesocialmediamillionaire or @ndbrennanauthor.
